We know with more conviction than ever that “influencing” is a viable career path for just about anyone.

Brands love collaborating with influencers to get their names off the ground whether they have 900 followers or above and beyond. Once you join the playing field, you’ll notice brands lurking in and asking you to join their campaigns. At first, this can feel like a huge accomplishment – and it is! You might feel compelled to accept every partnership, but we caution you to limit yourself to working with those that honestly align with your brand and what you believe. Not exactly sure how to do that? No problem. Here are 4 factors that help determine whether or not a brand is a good fit for you.


A brand’s goal when working with influencers is typically related to reach, conversion, and/or engagement. In order for people to engage with your content, they have to be convinced that you’re being genuine! The first and easiest way to do that is by ensuring alignment with the brand. Alignment comes in various forms, but the most obvious ones are aesthetic and language. Work with brands whose visuals and voice feel similar to your own. You can’t claim to be an all-natural, all-organic beauty blogger who starts promoting La Mer.


Another measurement of adjacency is whether you’re already using the brand (or similar brands). If you naturally love brands like Saint Laurent, JW Anderson, and Gucci, then partnering with someone like Luisaviaroma or Matches Fashion makes 100% sense. However, if you’re a budget fashion blogger who typically gravitates towards Forever21 and H&M, working with Neiman Marcus probably feels disjointed.

Former Partnerships

If you’re still not sure, you might want to look at the types of influencers that the brands are already working with. How do they sit with you statistically and what niche do those influencers sit in? If there are similarities, it’s probably a good sign. However, if a brand is just hammering their products at everyone, you might want to think hard if you want to be a part of the noise. What about for future’s sake? Will this partnership elevate you and get you to where you want to be? Consider your long-term strategy…

Social Media

Certain brands like to target specific platforms which may be just one or all channels. Think about the social media platforms you specialize in and use those most – how does that work with what a brand expects from you? If a brand wants a YouTube, Twitter, and Instagram feature, do you have the tools and resources to deliver the content appropriately? Are you a strong enough writer to produce a blog post? Don’t aim too high and stick with what you know you can do best.

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