When you first begin creating content, you’re responsible for everything from the photography and the writing to the negotiations.

You have no choice but to be a one-person show in order to maintain a cost-effective business model. However, after acquiring the right followers and amassing the attention of brands, handling everything on your own can suddenly start to feel overwhelming. If you don’t address the workload quickly, you’ll eventually burn yourself out. That’s where talent agencies become a viable option. The role of a talent agency is to act a middle person between you and your client, which I think is great when you’re new to the business and haven’t fully understood the value and reach of your content.

It’s important to note that influencer and brand relationships are still very new in the media landscape and there’s still a certain level of education that both parties need to understand in order to form synergistic relationships.

When you’re looking for representation with a strong talent agency, it can be easy to pick the wrong one and then stick with them for too long. Agencies specialize in different sectors – and your biggest questions and concerns should be:

  • What does that agency specialize in?
  • How well do you fit into that niche?
  • Does the agency see you for the types of roles that you see fit for yourself?
  • Is the agency right for you at the place you are in your career?
  • What type of talent are they currently representing?

Having an agent can be great because it removes the tension of negotiating from you, and instead allows you to focus primarily on the creative aspect of any project as well as the relationship you build with a brand. Our advice when it comes to meeting with agencies is investigating the reasons an agency is interested in representing you and ensuring that their vision aligns with yours. As an influencer, you’re responsible for building and maintaining your personal brand and voice, so being able to articulate that to your talent manager – and ensuring they have your best interest – is incredibly important.

You’re also responsible for sharing your future goals with the agency and then mapping out a way to achieve them as partners. If either you or your talent manager fail to do your part, then neither of you will be successful.

An agent isn’t necessary to become a successful influencer, but if you have that benefit, it’s a great option to utilize to full potential. It’s also a great way for you to reach new brands and audiences because most agencies today already have a strong client-base of their own.

To learn more about monetizing your blog and taking your passion pro, sign up for a masterclass with Rebecca Laurey!