Azalle came to exist because we noticed the lack of resources available for bloggers, influencers, and entrepreneurs.

We learned early on through Zanita Whittington that a successful entrepreneur’s journey along with their key lessons can inspire someone looking to carve out a self-made path. We’re at a point where we recognize that every single voice has the power to add value – that means YOU can authentically connect and engage with others as long as you learn how to do it properly.

To help you better understand how we’re making this happen, we thought we’d give you an overview of our course creation process.

Step 1: Acquisition

We’re constantly wowed by all the amazing influencers who’ve built their individual brand and use it to inspire and empower women all over. One of the best things about being a part of this burgeoning community is that everyone is willing to help as long as you make a genuine effort to build a friendship.

Before bringing an influencer on board as an instructor, there are a few things we look at:

1. What have they accomplished?
2. Are there key skills our students can learn and benefit from?
3. Do they bring practical hands-on experience?

With influencers like Chloe Morello, Sonya Esman, Zanita Whittington, and Jenny Cipoletti, it’s obvious we’re looking for true experts to give you the best value.

(P.S Notorious street style photographer, Sandra Semburg, it-girl, Louise Roe, and blogging expert, Rebecca Laurey, are all joining the community.)

If you believe you’re kicking career goals with a badass business and thousands of followers, get in touch here!

Step 2: Interview

Once an influencer has agreed to teach, we set up initial calls to discuss the objective of the course, map out a detailed outline, and cover all topics and questions needed to devise a strong foundation for the course. A common theme we’ve discovered from our instructors is that all of them has gone through a period of displacement and insecurity at one point in their journey. It’s a part of the process, so don’t worry if you’re in that boat.

Step 3: The Write-Up

After the interview, every course is written as closely to the voice and style of the instructor as possible. It is then shared with the instructor for approval. This process takes anywhere from two weeks to a month – it’s a true a labor of love for our copywriter.

Step 4: Production Day

Visual content is a massive piece of our courses, so we set aside a full day or two for video production – this is the most exciting part of the process and most instructors really shine here. Although energy draining, we’ve had so much success so far and can’t wait to share more with you.

Step 5: Azalle Input

At this point, the written piece of the course has been finalized with the appropriate visuals and fully edited videos. This is where we see our hard work come together. The sense of accomplishment that comes from this step is gratifying in so many ways words just can’t explain. It can be a time consuming process, but it’s super important because this is exactly what you see when you enroll in a course.

We’d love to hear your input so don’t forget to share in the comments!

Step 6: Review

Once a course has been pieced together, we send it to the instructor for review. We’re sometimes asked to swap out images, change some written text, or add new information. We do everything on our end to ensure a course fully aligns with an influencer and that it’s accurate so that you can get the best learning experience.

Step 7: Publish

After all parties involved approve, the course is open to the public, and we work closely with the influencers to share it across our social platforms. With just four influencers who have courses published to date, we’re proud to announce that we have a combined reach of over 11 million! How impressive is that? This is really your chance to do the same!

We highly encourage you to share your Azalle experience so that those looking to walk the road less traveled have the opportunity to do so.

If there’s any influencer you’d love to learn from in particular, please let us know below and we’ll do our best to make it happen!

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