There’s no denying that vlogging is the new blogging.

Snapchat, YouTube, Instastories, Facebook live, Instagram Live, Periscope… It’s obvious consumers can’t get enough of video. But why?

Video is different. It’s personal, and it’s as close to real life as one can possibly get. For centuries, consumers were engulfed in television. First, there were sitcoms like I Love Lucy, then soap operas like Days of Our Lives, and then reality TV like The Real Housewives. And now things have come full circle but instead of watching TV, we’re watching things right in the palm of our hands – from our phones. Because of this, we have the power to consume what we want, when we want, and how much we want.

Video today has little to no commercials. It’s perfect for our short attention spans and meets our every need. This makes it the perfect medium to use to reach your ideal audience. The power of video content is undeniable and here’s why…

Video bonds the viewer & creator

Video is as close to real life as you can get, especially if it’s live. The viewer is able to engage with the creator on what feels like a one-on-one basis. We can see exactly how this person reacts to our questions or comments and we can imagine what he/she would be like in person. Video makes us feel closer, like we’re all friends.

That’s why successful YouTubers have hit record numbers over time. If you started a YouTube channel in 2011 and since produced high-quality and valuable content, you’re well into the millions of subscribers by now. YouTube has had the longevity of Facebook without all the algorithm changes which is great for both the viewer and the creator.

Video makes consumers feel like part of the story and part of the vlogger’s life, which is ultimately what we want. We want to feel like we’re impacting the vlogger just as much as the vlogger is impacting us. A special bond is formed through video that no other form of communication comes close to. Period.

Video holds the viewer’s attention

Because video is so life-like, content creators are able to hold their viewers’ attention for much longer than a written blog post or Instagram picture. People are too lazy to read an entire page of text nowadays and Instagram pictures are fleeting.

Influencers get about 3-5 seconds of the viewers’ attention before they move on to greener pastures. Plus, Instagram’s platform is based on scrolling, so just as quickly as your picture appears, it disappears, and you’re forgotten about.

If a video is made right, even if it’s only 2-3 minutes long, viewers become immersed in the storyline. They become hooked from the title, engaged in the opening, and by the end of the video they’re craving more.

Even if your video isn’t perfect, it still holds the viewer’s attention longer than an Instagram picture or a blog post could because the viewer is tranced in anticipation. They can’t stop the video midway for fear of missing out.

Video shows you’re multifaceted

Because vlogging is an entirely different (and more intricate) extension of blogging, brands see this as extremely valuable. In this day and age, if you aren’t innovating and creating original content, you’ll lose the game. Consumers (viewers) are more likely to be attracted to someone versed in many things than just one.

Creating video content shows the different levels of creativity you have to offer and that you’re able to adapt to the digital world around you. It shows that you’ve officially made the switch from blogger to influencer.

Bloggers simply blog while influencers are the Jack of all trades. They have the ability to influence people on any platform because they understand the many languages of social media. And that is HUGE!

Ultimately incorporating video content will set the tone for a long-lasting consumer/brand relationship which is why it’s such a powerful tool for influencers.

So, are you ready to start vlogging? Learn from the best and build your YouTube audience with Chloe Morello.

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