Getting to know your audience is imperative to your success as an influencer.

Your followers are the bread and butter to your business and if you don’t understand them, you won’t have much luck creating content that suits their wants and needs. Getting to know your audience is a daunting task that requires a bit of legwork, but it’s worth it. You must have patience, especially if you’re a rising influencer.

Followers aren’t just going to willingly let you into their lives. You have to create meaningful content that adds value to their lives, which can take time, years even… So once you accept that and go into blogging with patience, you can do the following 3 steps to better understand your audience:

Step 1: Test different strategies

Because social media is ever changing, as are the trends of being an influencer, it’s best to test out different content (pictures, videos, writing, etc.) and strategies (time, days, frequency, hashtags). Keep in mind that what works for one person will not work for everyone.

For instance, some influencers thrive on public speaking so they opt for video-heavy content; others have strong writing skills which they use to write blog posts and others kill it in the photography space so they tell visual stories. Try your hand at lengthy written blog posts, videos, podcasts, or editorial photography and see what is easiest for you and most effective for your followers. Then, create more content around what sticks.

You also want to test the effectiveness of all your social media accounts. You may find that Twitter doesn’t yield as good of results as Instagram so you get rid of it or vice versa.

And don’t worry if you “fail” either. Failure comes with the territory of being an influencer and as a matter of fact it is an integral part of your success so it’s best to just embrace it.

Step 2: Engage

A hugely undervalued aspect of understanding your audience is engaging with them. Some influencers claim they don’t have enough time or they don’t feel it’s as important…

Let us make one thing clear here: engagement is extremely important, if not the most important piece of being an influencer.

Engagement allows you to build trust with your followers. It also allows you to show your audience you’re a real person, with real feelings, and real issues. Ultimately, it makes you relatable which is key to growing your brand and understanding your audience.

When your followers relate to you, they’re more likely to share your content, respond to your questions, and buy the products you endorse – all of which will you set you up for longevity in your business.

Step 3: Observe 

Sometimes the best way to become an expert in something is to stay quiet and observe what’s going on around you. If you’re a rising influencer, take the time to “stalk”, so to speak, your audience.

Visit their Instagram accounts, add them on Snapchat, look at the content they’re engaging with, and create your own content based on your observations. Maybe you discover you have a following who loves beauty tutorials, or you have an audience who follows a bunch of travel accounts. You then have to find a way to tell a story that incorporates more of what your audience wants without being a carbon copy of someone else.

Influencers should also pay attention to analytics. Did one Instagram post perform substantially better than another? Did one Facebook video “go viral”? What is your #1 traffic referral to your blog? These are the types of questions influencers should be asking themselves while planning content for the month in an effort to get to know their audience and grow their blogs.

How do you get to know your audience? 

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